






Erich Hörtnagl
Unforgettable – Unforgotten
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| Editor(s) | Chiaro Scuro AB |
| Author(s) | Kurt Höretzeder, Alois Schöpf |
| Design | Olof Werngren, Ewa Jönsson Hörtnagl |
| Size | 30.5 x 26 cm |
| Cover | Hardcover |
| Pages | 236 |
| Illustrations | 186 |
| Language(s) | German, English |
| ISBN | 978-3-96912-259-4 |
How can a life be remembered—what remains, what vanishes?
In Unforgettable | Unforgotten, Erich Hörtnagl brings together photographic fragments that are more than just memories: they are symbols of lived time. Roland Barthes’ concept of the “punctum” experience—that instant when a detail in an image pierces the heart—provides a key to Hörtnagl’s photographic gaze. It is not the spectacular events but the quiet and incidental things that move us. The seemingly insignificant becomes a projection screen for memory, loss, and emotion. The focus is not on what is staged, but on what eludes creative control.
Accompanied by insightful writings by Alois Schöpf and Kurt Höretzeder, a quiet monologue emerges about happiness and missed opportunities, about what we receive—and what we give. A book that doesn’t provide answers but asks questions: What makes a life worth living? What remains unforgettable or unforgotten?
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Erich Hörtnagl
to be a man38€ Add to cart“A photograph is a secret about a secret. The more it tells you, the less you know.” The witty remark, attributed to Diane Arbus, succinctly captures the twofold code at work in Erich Hörtnagl’s (b. Innsbruck, 1950) pictures. Aesthetically appealing photographs, mostly in black and white, show men (and women) in a wide variety of cultural, social, and religious contexts: from Swedish bikers and drag queens to monks in Myanmar, from Turkish belly dancers to Tyrolean performers in traditional attire. What looks at first glance like a conventional photobook soon reveals itself to be a brilliantly staged interactive riddle around clichéd notions of masculinity with positive and negative connotations, around gender roles and persistent stereotypes. With the deftly composed visual meta-narrative in to be a man, Hörtnagl, a seasoned theater and film director, lures us into a trap, and the only way out is by taking the challenge head-on: by engaging in self-reflection and questioning our own prejudices and ideas.
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Judit Reigl
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SERIES
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Series are open systems, telling stories, toying with rhythms, permitting variations, and documenting creative processes. Andy Warhol’s famous silkscreen prints made the serial iteration of images his trademark stratagem. In the mid-1960s, Pop Art and Fluxus had established the fine art print as a medium in which seminal work was being done. New graphic techniques such as serigraphy and offset printing, used with aggressive colors and punchy motifs, not only allowed for large numbers of copies, they also opened the door to an unprecedented engagement with the imagery of popular print and advertising media. Opening with an inquiry into how serial fine art prints are made, the book presents and contextualizes the explosive visual and political energy of graphic series. The numerous illustrations and essays are rounded out by an interview with Thomas Schütte and Ellen Sturm.
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Arantxa Etcheverria
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Was ist Wiener Aktionismus?
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