






Erich Hörtnagl
Unforgettable – Unforgotten
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| Editor(s) | Chiaro Scuro AB |
| Author(s) | Kurt Höretzeder, Alois Schöpf |
| Design | Olof Werngren, Ewa Jönsson Hörtnagl |
| Size | 30.5 x 26 cm |
| Cover | Hardcover |
| Pages | 236 |
| Illustrations | 186 |
| Language(s) | German, English |
| ISBN | 978-3-96912-259-4 |
How can a life be remembered—what remains, what vanishes?
In Unforgettable | Unforgotten, Erich Hörtnagl brings together photographic fragments that are more than just memories: they are symbols of lived time. Roland Barthes’ concept of the “punctum” experience—that instant when a detail in an image pierces the heart—provides a key to Hörtnagl’s photographic gaze. It is not the spectacular events but the quiet and incidental things that move us. The seemingly insignificant becomes a projection screen for memory, loss, and emotion. The focus is not on what is staged, but on what eludes creative control.
Accompanied by insightful writings by Alois Schöpf and Kurt Höretzeder, a quiet monologue emerges about happiness and missed opportunities, about what we receive—and what we give. A book that doesn’t provide answers but asks questions: What makes a life worth living? What remains unforgettable or unforgotten?
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Erich Hörtnagl
to be a man38€ Add to cart“A photograph is a secret about a secret. The more it tells you, the less you know.” The witty remark, attributed to Diane Arbus, succinctly captures the twofold code at work in Erich Hörtnagl’s (b. Innsbruck, 1950) pictures. Aesthetically appealing photographs, mostly in black and white, show men (and women) in a wide variety of cultural, social, and religious contexts: from Swedish bikers and drag queens to monks in Myanmar, from Turkish belly dancers to Tyrolean performers in traditional attire. What looks at first glance like a conventional photobook soon reveals itself to be a brilliantly staged interactive riddle around clichéd notions of masculinity with positive and negative connotations, around gender roles and persistent stereotypes. With the deftly composed visual meta-narrative in to be a man, Hörtnagl, a seasoned theater and film director, lures us into a trap, and the only way out is by taking the challenge head-on: by engaging in self-reflection and questioning our own prejudices and ideas.
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